21st Century Tobacco Control: Putting Public Health First

A myriad of studies find that tobacco control policies targeting e-cigarettes can increase combustible tobacco use, presumably by reducing incentives to choose vaping over smoking. Given evidence that vaping nicotine is likely far less harmful than smoking combustible cigarettes, these unintended consequences may translate into substantial costs for population health. This presentation will summarize published work on such policies’ intended and unintended effects, present new results estimating effects of banning flavored tobacco product sales, and discuss implications for tobacco control going forward.