Credible public health communication and truth telling about tobacco and nicotine
16:25 - 16:40
Public Health & Policy
The effectiveness of public health institutions depends on developing and maintaining trust relationships with communities. To communicate credibly and ethically about tobacco and nicotine products, institutions must listen and be responsive to the people they serve. Regardless of whether public health gatekeepers believe that information about the relative risks of different tobacco and nicotine products is “good for” people, many people clearly want this information. When public health communication elides distinctions that people care about, public trust is eroded with far reaching consequences.
- Rachelle Annechino Associate Research Scientist - Critical Public Health Research Group/PIRE Prevention Research Center
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