Examining Competition in the E-Cigarette Market and its Potential Impact on the Cigarette Market
13:55 - 14:10
Tobacco Control, Industry & Regulation
A framework will be provided for analyzing and maintaining competition in the e-cigarette market, focusing on industry concentration, entry barriers and market conduct. This session will explore the importance of competition in the e-cigarette market both toward discouraging cigarette manufacturers from marketing cigarettes (by reducing profit potential) and toward encouraging them to market heat-not-burn cigarettes as an alternative to cigarettes (as PMI has promised).
- Prof David Levy Professor - Lombardl Comprehensive Cancer Center, Georgetown University
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