Nicotine Reduction: Harm Reduction not Prohibition
09:00 - 09:15
Reducing nicotine in cigarettes reduces smoking because it renders cigarettes less satisfying and less addictive. However, the impact and viability of such a policy will depend on the availability of appealing, satisfying and safer alternatives. A low nicotine product standard combined with policies that enable the use of less harmful alternatives, and proper messaging about nicotine and harm, has the potential to facilitate rapid changes in the products people prefer and the health consequences they will likely incur as a consequence of nicotine use.
- Prof Eric C. Donny Professor of Physiology and Pharmacology - Wake Forest School of Medicine
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