• The 3rd Annual US E-Cigarette Summit will take place April 29, 2019 - registration is now open and space is limited, register today to reserve your place

Public Health England’s Independent Expert E-Cigarettes Evidence Review – Misinformation, Misreporting and Public Understanding

11:10 - 11:25

The 2018 PHE report highlighted the pervasiveness of misunderstandings in the nicotine product field. Perceptions of the relative harmfulness of nicotine compared with smoking have changed little over the last 15 years and underpin misperceptions about relative risks, addictiveness and harm. Inadequate or inaccurate reporting of scientific studies regularly generate media attention which misleads the public and as a consequence smokers continue to smoke.  Gateway scares are prevalent in the media, despite the fact that UK surveys provide no evidence that e-cigarettes are leading never smokers to take up smoking. The PHE 2015 report indicates that this theory is extremely difficult to test in humans and recommends gateway terminology be abandoned until  the theory can be tested in the field


  • Professor Ann McNeill Professor of Tobacco Addiction - UK Centre for Tobacco and Alcohol Studies (UKCTAS), Kings College London

« Back to previous page