Smoking Harm Reduction: If Not Now, When?
16:30 - 16:45
Public Health & Policy
Dr. Cummings will discuss the urgent need to implementing new approaches to help cigarette smokers transition away from cigarettes. With ½ million deaths from smoking predicted this year in the US and over 6 million worldwide the time to act is now. Innovations in safer alternative nicotine products offer an opportunity to disrupt the cigarette marketplace in ways that can have a dramatic impact on preventing needless deaths from cigarette addiction. Public health and the vaping community need to work together to push the cigarette industry into the history books.
- Prof K. Michael Cummings Co-Leader Tobacco Research Program - Medical University of South Carolina
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