The Endgame Revisited

Time: 10:50 am - 11:05 am

Date: May 26

How can we get a spectacular public health win at negligible cost? To paraphrase Lewis Carroll, “if you don’t know where you are going, any road will get you there.” To see where we could and should be heading, this presentation looks at five clarifying ideas that will set a pro-health direction for tobacco and nicotine policy. We need clarity about: overall goals; evolving technology; human behavior; youth and risk; the information environment; and policy and regulation.?


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