The Center for Tobacco Products comprehensive 5-year strategic plan

We are pleased to welcome Dr Brian King, Director of the Center for Tobacco Products at the FDA. This will be an extended session with Q&A

In December 2023, the CTP released a new comprehensive 5-year strategic plan. The plan defines five goals, 10 outcomes, and several corresponding objectives, to advance the CTP mission to protect public health from tobacco-related death and disease.  The report’s goals state commitments to issuing impactful regulations, using robust science to inform application reviews, pursuing timely and impactful compliance and enforcement strategies, and educating the public about the risks of tobacco products. Through the development of the strategic plan, CTP aims to reduce the negative health effects caused by tobacco use by ensuring a well-regulated marketplace, preventing people from starting to use tobacco products, encouraging people who use tobacco products to quit, and reducing the harm caused by tobacco product use.  In implementing this plan, CTP will utilize data and analytics to regularly track and monitor progress and make necessary adjustments to key activities to reflect challenges and maximize opportunities.