Changing Nicotine Beliefs: Key to Changing Tobacco and Nicotine Use Behaviors?

Widespread misperceptions of the health risks of nicotine undermine use of nicotine replacement therapy for smoking cessation, and potentially, switching from combusted to non-combusted tobacco and nicotine products. They may also impact the public health benefits of FDA’s actions, including modified risk tobacco product (MRTP) authorizations and a reduced nicotine product standard for cigarettes. Dr. Villanti will present findings from a national randomized controlled trial testing the effects of nicotine corrective messaging on beliefs about nicotine, nicotine replacement therapy (NRT), e-cigarettes, and reduced nicotine content (RNC) cigarettes.