Recent trends in US nicotine delivery product markets

While US cigarette use among youth and young adults has plummeted, cigarette use has stayed relatively constant among older adults. At the same time, e-cigarette use continues to grow in the US, with much of the growth in disposables, such as Elfbar. Oral nicotine pouch use has also increased, and heated tobacco products are poised to take off. For each of these nicotine delivery product submarkets, this talk will present sales growth, the composition of firms selling the products (focusing on cigarette vs independent companies), and obstacles faced by firms in each of these markets. Special attention will be focused on the role of FDA regulations and other tobacco control policies.